Thursday, 17 February 2011

Vogue Research




Conde Nast Digital own and produce some of the biggest magazine in the world. For example; ‘Glamour’, ‘GQ’ and ‘Tatler’. Conde Nast Digital produce mainly fashion magazine, as it is one of the biggest industries to be in. This shows synergy in the business, as they can control what goes into their magazine, making sure they do not contain anything that would go against their own magazines. This also means that they can advertise and offer subscriptions to other magazines owned by them, such as Vogue advertising Tatler.
Conde Nast also has the ability to control what goes onto their magazines website, sometimes making similar magazines have similar websites. Such as the layout and content. At the bottom of the web pages there is a link to all the other web pages that they own, again this is an example of synergy of the company.



No comments:

Post a Comment