5. What kind of media institution might distribute your media product and why?

I believe that IPC Media would be the best option to distribute my magazine. This is because even though they already publish music magazines such as ‘NME’ and ‘Uncut’, my magazine is aimed at a much younger audience; therefore it would give the company more range of product and audience. The fact that they already produce music magazines would give my magazine a head start as people already trust and buy the magazines IPC produce they are likely to buy my magazine as they might want to read something new from the company. Initially I considered Bauer Media, but I decided against this as they already produce ‘Kerrang!’ magazine which has a very similar target audience and genre as my magazine. Therefore it is very unlikely that they would want to have a magazine in competition with one of its own existing successful magazines.